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Matt Owens and Jason Gnewikow collaborated to create a line of custom graphics and print materials exclusively for Puma stores. Silhouettes of broken sports equipment were used to express the strength of the brand while other graphics used images of house cats and other and fluorescent palette to provide a level of humor to the line. All graphics were translated into t-shirts, postcards and stickers. Custom "Athletics for Puma" labels and other branding were also created.
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